

Welcome to MICHELLE ’s world
- a space where creativity meets elegance.
Allow us to take you on a deeper journey through our artistic vision.
Michelle is a brand born from the creative house GREGORE, first envisioned in 2019 and brought to life in 2020 in the city of Plovdiv by Mihaela Paskaleva and Dimitar Grigorov.
Every project we create follows a carefully crafted aesthetic — a signature style that reflects the core essence of Michelle: feminine grace, timeless elegance, and captivating charm.
Through the media we produce, we aim not just to present visuals, but to evoke a feeling — to immerse you in the spirit of the brand. Looking ahead, one of Michelle’s aspirations is to expand into designing and offering its own line of products.



Welcome to MICHELLE ’s world - a space where creativity meets elegance. Allow us to take you on a deeper journey through our artistic vision. Michelle is a brand born from the creative house GREGORE, first envisioned in 2019 and brought to life in 2020 in the city of Plovdiv by Mihaela Paskaleva and Dimitar Grigorov. Every project we create follows a carefully crafted aesthetic — a signature style that reflects the core essence of Michelle: feminine grace, timeless elegance, and captivating charm. Through the media we produce, we aim not just to present visuals, but to evoke a feeling — to immerse you in the spirit of the brand. Looking ahead, one of Michelle’s aspirations is to expand into designing and offering its own line of products.


I always strive to achieve the best i could do... and sometimes even better!

Mihaela Paskaleva
Creative Director, Stylist, Makeup artist


I always strive to achieve the best i could do... and sometimes even better!

Mihaela Paskaleva
Creative Director, Stylist, Makeup Artist


I use to think of a lot of things all at once but when I focus on my surroundings here and now, I'm not just shooting photos, I am making memories!

Dimitar Grigorov
Producer, Photographer


I use to think of a lot of things all at once but when I focus on my surroundings here and now, I'm not just shooting photos, I am making memories!

Dimitar Grigorov
Producer, Photographer

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